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  • E-A-T, which refers to Expertise, Authoritativeness, and Trustworthiness, is the criterion that Google raters use to determine content creators, webpages, and websites as a whole. E-A-T is somehow playing a part in Google’s organic search results. That means E-A-T must be a factor in your SEO strategy.

    The title tag by itself has little effect on organic rankings, but boring, duplicate, and poorly written title tags can all negatively impact your SEO performance, so make sure you’re optimizing for this feature...

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  • The look and feel of your web store is extremely important when you sell online, since it is likely to be the client's first experience of your brand. It is one of the few possibilities you have to connect with your client if you are a digitally native brand!

    The solution for you is eCommerce optimization by SEO! It requires not only site optimization, but also making the whole process of eCommerce optimal. That requires you to make the user experience easy and simple without losing the attraction factor. Here are a few quick fixes to improve your site...

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  • During the last decade, SEO has altered more than any other marketing tool. The SERP is long gone as we knew it; search is now diverse, visual, and everywhere. As SEO is a collaborative discipline that involves a convergence of several specialisms to achieve optimum performance, this has a very important effect on organizations. The field of technical SEO, which has remained the basis on which every effective strategy is developed, lies at the heart of this...

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